Why a translation glossary is a necessity
A translation glossary enhances consistency in translated text and creates a better user experience for your readers.
Looking for audio-video translation? We can help!
When you have audio and audio-video files that need to be reproduced in another language, it simplifies the process by using a company that can handle all aspects of the project. To get a better idea of what's involved, below is a basic breakdown of the steps, from transcription, translation and voice recording to timing, syncing and post-processing.
Special scripts in desktop publishing
Now that most of the desktop publishing applications support Unicode, typesetting multilingual documents is easier and some typesetters can do it without too much effort. Professional desktop publishers are now able to place Chinese, or Korean, or Amharic text into InDesign or QuarkXPress, even if they do not have the specific language versions or understand the language.
Machine Translation vs. Human Translators
Last year, a group of Israeli journalists used an online machine translation tool to translate an email for the Dutch Consulate in Tel Aviv. The message should have been about an upcoming visit to the Netherlands for a seminar on Dutch politics. However, the final result was nothing close to that and they ended up asking the Dutch minister some senseless questions about his mother.
Advertising to International markets: different cultures, different tastes
Nike has been selling shoes in China since 1984. Everybody knows that Nike shoes aren’t the cheapest, but they adjusted their prices for the Chinese market. Also, the sudden popularity of basketball in China was the real boom for Nike. Basketball players wear Nike and people in China love them so they love Nike shoes… This company found the right instrument to crack into a tough market.